3rd Year Course/Electives

Cultural Policy and Management offers two elective courses to all 3rd Year students in WSOA. Students can find out about these courses by getting in touch with the course coordinator to secure a place for the following year, since places get filled up very quickly. The following are electives that can be taken at 3rd year:

1. Introduction to Cultural Policy and Management: This course covers the value of cultural goods and services; the role and status of the artists; copyright; the micro and macro context of the cultural and creative industry; the value chain in cultural and creative industries; entrepreneurship; business development; and marketing of cultural goods and services. The course teaches content that responds to contemporary cultural policy and management challenges faced by cultural institutions in the African context. The course is designed to groom arts professionals, managers, curators, producers, fundraisers, and marketers who are capable of innovating, developing, and facilitating sustained production, distribution and consumption of cultural and creative goods and services in the African and South African contexts. The 3rd Year Semester 1 Course Code is WSOA 3021A.

2. Funding Context in Cultural and Creative Industries: This course introduces students who are interested in the cultural and creative industries as well as arts and culture organisational theory to fundraising, sponsorship and financial management concepts. The course explores fundraising, sponsorship and basic financial management skills required for effective and efficient fundraising initiatives that promote sustainability within the arts. The course critically analyses old and new funding paradigms from public and private sources of funding to open discussion about the importance of building successful partnerships with different stakeholders and how funding issues are central to the role and success of the arts in society. The 3rd Year Semester 2 Course Code is WSOA 3033A.

Programme Coordinator

 Dr Akhona Ndzuta, Email address: Akhona.Ndzuta@wits.ac.za   

Basic Enrolment and Registration Requirements

Email the Programme Coordinator for a detailed copy of the Course Outline. There are ONLY 20 places available to each elective and as such only students with an average of 65% in their 2nd  Year are accepted for CPM electives. Registration forms should be approved and signed off by the responsible CPM Course Coordinator.

For further Information about  3rd Year Programme contact Dr Akhona Ndzuta, Akhona.Ndzuta@wits.ac.za , For application, enrolment, and registration Contact Hamisha Bhana on; Hamisha.Bhana@wits.ac.za

4th Year Courses/Electives

Both 4th year electives are open to 4th year students in WSOA who have completed the 3rd Year CPM electives. There are ONLY 20 places available in each course because of the availability of traineeship placements in arts organisations. The following are electives that can be taken at 4th year:

1. Cultural Entrepreneurship: The course introduces students to cultural entrepreneurship and business planning in the cultural/ creative industries. Students learn to critique and design business models, institutional arrangements, budgets, risk management, monitoring, and evaluation. The course explores definitions in cultural entrepreneurship as well as the importance of creativity and innovation, which involves a critical analysis of institutional formations and arrangements that exist in the arts, culture, and cultural/ creative industries. It is designed to equip students with critical thinking skills to assess and evaluate institutional needs to work inside and outside differing business frameworks in the arts. The 4th Year Semester 1 course code for this programme is WSOA 4130A.

2. Arts Marketing: Context, Strategies and Practices: Effective marketing, income generation and audience development are critical components for success, growth, and sustainability of any arts enterprises. They guarantee sustained consumption of cultural and creative goods and services. Development of effective product and organizational marketing strategies in the cultural and creative industries is dependent on a solid understanding of the value of the arts, the macro and micro contexts, and markets. This course focuses on understanding linkages between key principles of marketing that determine the development of effective marketing and audience development strategies and plans - the 7 Ps of Marketing (Product, People, Price, Place, Promotion, Physical Evidence and Process). In exploring the elements which affect marketing and audience development, the course will pay particular attention to the role of rapid technological advancement and new media in Arts Marketing. The 4th Year Semester 2  course code is WSOA 4121A.

3. Directions in Cultural Leadership: This course focuses on conscious leadership for the artist and arts communities. Candidates are prepared for leadership with in themselves, as well as in teams and organisations through self-awareness studies. Usage of leadership for personal growth and career preparation is encouraged. Skills for enhancing personal visions and effective performance, negotiating and decision making are also developed. This course promotes independent research as a key activity. The 4th Year Semester 2 course code is  WSOA4096A.

Programme Coordinator

Johanna Mavhungu - Johanna.Mavhungu@wits.ac.za

Basic Enrolment and Registration Requirements

Email the Programme Coordinator for a detailed copy of the Course Outline. There are ONLY 20 places available to each elective and as such priority is given to students who have successfully completed their 3rd Year CPM electives. Registration forms should be approved and signed off by the responsible CPM Course Coordinator.   

For further information about 4th Year and Hons programme, contact; Johanna.Mavhungu@wits.ac.za

For application, enrolment, and registration Contact Hamisha Bhana on: Hamisha.Bhana@wits.ac.za